Morgan Stanley Portfolio Company enabled to a/b across multiple web assets

Sila, a Morgan Stanley portfolio company, partnered with TrueCQ to optimize their digital presence. Faced with a lack of technical capability for A/B testing, Sila needed a comprehensive website audit and a cutting-edge solution to test and optimize their multiple domains.

Key Solutions:

1. In-Depth Website Audit:

• User Experience (UX): Analyzed Sila’s website to identify friction points and opportunities for improvement in navigation, content flow, and checkout processes.
• Technical Review: Roadmap to enhanced site speed, SEO, and mobile performance to increase customer engagement and improve conversion rates.
• Business Alignment: Ensured the website supported Sila’s growth strategy, focusing on aligning the customer journey with business goals.

2. World’s First Multi-Site A/B Testing Tool:

• Innovative Solution: TrueCQ developed the world’s first multi-site A/B testing tool, allowing Sila to deploy A/B tests across multiple domains simultaneously, providing scalable insights.
• Comprehensive Optimization: This tool empowered Sila to run tests on key conversion elements across various web properties, ensuring a unified, data-driven approach to optimizing user experience and driving growth.

Results:

• Optimized Conversion Rates: The website audit and A/B testing tool significantly improved customer journeys across multiple domains.
• Increased Technical Capability: Sila, now equipped with the ability to test and optimize multiple sites, enhanced their overall digital strategy.
• Better Business Alignment: The improvements ensured that Sila’s website performance was in line with their broader growth objectives.

TrueCQ’s innovations transformed Sila’s approach to digital optimization, positioning the company for long-term success through a scalable, data-driven strategy.

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