Digital Growth Strategy for Pernod Ricard portfolio company The Whisky Exchange

"Very effective way of gaining large volume of insight from actual customers, guiding and influencing all aspects of our strategy" Eric Fergusson - Online Director The Whisky Exchange, part of the Pernod Ricard portfolio, partnered with TrueCQ to optimize its eCommerce performance and drive growth. The goal was to enhance user experience, improve conversion rates, and align the website with broader business objectives.Key Solutions:1. In-Depth Website Audit: - User Experience (UX): Identified and resolved friction points in navigation, checkout, and mobile usability to boost conversions. - Content & Design Review: Analyzed visual elements and messaging to align with customer expectations, enhancing product presentation. - Technical Audit: Improvements to site speed, SEO, and mobile responsiveness to reduce bounce rates and increase customer engagement. - Business Alignment: Ensured the website supported the company’s strategic goals.2. CRO Growth Map: - Delivered actionable insights to optimize product pages, calls-to-action, and checkout processes. - Influenced overall business strategy, including product positioning and customer targeting.Results:- Strategic Impact: Insights shaped broader company strategy and digital marketing efforts.TrueCQ’s audit positioned The Whisky Exchange for continued success, ensuring the website aligned with business growth objectives.